Women driving blogging

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When NM Incite, a Nielsen/McKinsey company, tracked and analysed millions of blogs from all around the world they found that consumer interest in them was far from waning. The growth trajectory suggests that saturation point is a long way off.

What NM Incite also found was the role of women in blogging today.

The majority of the 18 million or so bloggers that publish on websites or social networks are women. Furthermore, they’re young and educated, found the research.

Over half (52%) of bloggers are parents with children under 18 years old at home, and 1 in 3 bloggers are moms.

Women that blog are also far more active in other social media. They are three times more likely to post in forums and on message boards and twice as likely to comment post or comment on YouTube and other user-generated video.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.