Travel: Mobile app use far exceeds mobile web

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According to Nielsen, almost 95% of all Android and iOS mobile traffic to travel-related content comes from mobile apps.

Just 5% of traffic comes via the mobile web.

The app/mobile web split is very different across travel categories:

(%App vs. %Web)

Airlines – 61% vs. 39%
Cruise Lines – 0% vs. 100%
Ground Transportation – 14% vs. 86%
Hotel – 31% vs. 69%
Maps/Navigation – 98% vs. 2%
Multi-category travel – 79% vs. 21%
Travel Destinations/Theme Parks – 54% vs. 46%

“When looking at the top U.S. travel apps and sites, consumers seemingly prefer apps for guidance and the mobile web for trip planning,” notes Nielsen in a recent press release. “Seven out of the top 10 Travel apps during June 2012 featured a map/navigation function, while the top mobile websites mostly included airlines and travel aggregators, such as TripAdvisor and Priceline.com.”

The figures analyzed were for June, 2012, a month during which Google Maps was the top travel app and website and accounted for 78% of all mobile time spent on travel-related content. Google clocked up a total of 78 million app users during June, 2012, and another 17 million on the mobile web.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.