Recent data shows that as temperatures soar, so does pink tax on gender specific holiday products.
That women pay more than men for certain goods is by no means a new story.
In fact, the term pink tax is a moniker that relates to the practice of retailers pricing female products as more expensive than their male counterparts.
Furthermore, new research highlights how this discrepancy also influences holiday spending.
A recent survey involving 754 women and 623 men compared the prices of the same types of products sold to men and women during the summer period.
It found that women pay more by a staggering £20.50. This difference equates to a 21% gap.
Pink tax a symptom of gender equality
Furthermore, women spend more on items such as razors, than men.