O-I is the world's largest glass container manufacturer, with more than 24,000 employees and operations in 21 countries. The $6.6 billion company is headquartered in Perrysburg, Ohio, U.S.A., and holds market leadership positions in each of the four regions in which it operates - Asia Pacific, Europe, Latin America and North America.
By the numbers:
O-I glass containers protect the purity, quality and flavor of thousands of well-known food and beverage products, including beer, wine, spirits and non-alcoholic drinks. O-I services all types of businesses, from multinationals like Diageo, Anheuser-Busch InBev, Coca-Cola and Nestle through nationally important companies right down to small vintners or microbrewers.
Innovation has characterized O-I since the company’s inception. Glass pioneer Michael J. Owens founded the company in 1903, when he invented the automatic bottle-making machine. In 1929, Owens Bottle Company merged with Illinois Glass Company to form Owens-Illinois, Inc.
As the industry leader for more than 100 years, O-I has formed glass into effective and distinctive containers for some of the world’s best-known consumer brands. Today, building on Michael Owens’ heritage, O-I is redefining the future of glassmaking through a continued commitment to innovation, technology and sound environmental practices.
For more than 3,000 years, people have used glass to hold food and drink – life’s very fundamentals. Yet, for some time, glass has lacked a champion to voice its strengths. As the global industry leader, O-I is speaking up with a new “Glass is Life™” campaign, designed to emphasize that glass is integral to an authentic brand experience. Six pillars, identified through consumer research, provide the campaign platform:
Those benefits get noticed. Research shows consumers worldwide prefer glass packaging – especially for non-alcoholic beverages, beer, condiments, preserved foods and wine – and consider it a premium option. Glass is a superior brand differentiator – just what you’d expect from one of the world’s most naturally desirable packaging materials.
To find out more about the Glass is Life™ campaign visit the microsite www.GlassIsLife.com.
To view a video of our products, please click here.
North American Marketing Communications
+1 567 336 7523
Latin American Communications
+55 11 2542 8040
Asia Pacific Communications
+61 392 362 404
European Marketing Communications
+41 21 703 4139