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Whitepapers

The limitless future of digitalised packaging

Mass serialisation on packaging is an important way to help FMCG companies protect, understand and engage consumers. Amcor, a global packaging leader, has partnered with serialisation innovator Kezzler to offer real-time brand protection and targeted consumer engagement in a single digitalised system. Marco Hilty, vice-president of strategy, marketing and R&D at Amcor Flexibles, talks about the future of digitalised packaging.