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Smart and secure

A world leader in secure connectivity solutions, NXP Semiconductors drives innovation within smart-connected-product markets, helping businesses and individuals make the most of the digital era. With RFID-NFC electronics increasingly being applied to consumer products and their packaging, Sylvia Kaiser-Kershaw, responsible for NXP’s global segment marketing for smart consumer goods, explains how these tiny tags can help brand-owners strengthen and secure their brands, streamline operations and connect with consumers.