The environmental impact and sustainability credentials of food and drink packaging are now firmly at the front of consumers’ minds. This interest has progressed from a focus on the end-of-life of a package – over 80% of consumers are now actively recycling waste – to an increasing appreciation of the beginning-of-life, with customers associating ethically sourced products with good quality. Furthermore, two thirds of consumers say that they have bought environmental products, even when they cost more.
This means that sustainable practice is no longer a nice-to-have, but an essential part of doing business in the food industry. As the world’s largest packaging company, Tetra Pak is playing its part by innovating across three key areas of packaging – design, materials and production – which all lead to significant reductions in environmental footprint.