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Whitepapers

New-technology knowledge

As new technology flourishes and companies are put under more pressure to differentiate, it is harder than ever to stand out from the competition and ‘innovate’. Krishna Sheombar Sing, CMO for MagnaVersum, explains how the company’s full-service platform offers myriad solutions for companies looking to get a helping hand in new technologies, whether that means using augmented-reality marketing techniques, getting the most out of the big data attached to its products or simply appealing more actively to consumers in today’s market.