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Whitepapers

Mission to make metal beverage cans more sustainable and ergonomic

Metal beverage cans are a popular mainstay of soft drinks and mineral water packaging, but efforts to improve their ergonomics and sustainability are always evolving. Beverage Packaging Innovation speaks to Matt Twiss, marketing and business development director at Crown Bevcan Europe and Middle East, about how this staple can be optimised for an increasingly competitive and environmentally conscious industry.