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Whitepapers

How to Win Brand Awareness and Loyalty with Rexam Samplers

Today's consumers, no matter how affluent, are cautious. They say: "Show me", "Prove it", "Convince me", "Sell me". From mass to prestige, the pressure on new products or line extensions to quickly succeed, to win customer loyalty, and stand out from the crowd, has never been greater. That's why the power of the integrated mini-product promotion is really a key to perfectly emulate the end-user experience of the full-sized retail product.