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Whitepapers

Crack the code

Coding requirements within beverage packaging are more demanding than ever, with challenges such as coding labels using printheads located right in the heart of high-speed labellers adding to complex regional and retailer-specific regulations. Markem-Imaje is a global leader in product identification solutions for tracking and tracing, promotional coding and late-stage customisation. Philippe Taste, director for vertical and regional markets, explains how its technology can help.