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World of Packaging Hamburg 2015

World of Packaging Hamburg 2015 – with a finger on the pulse of the latest packaging trends

December 18 2014

World of Packaging Hamburg 2015 – with a finger on the pulse of the latest packaging trends

Many innovative products will be on display at World of Packaging, which on 28 – 29 January 2015 will draw representatives from a wide spectrum of packaging-consuming industries to the Hamburg Messe. Free workshops and mini-seminars on the latest hot topics complement the many-faceted exhibition programme at Empack, Packaging Innovations and Label&Print.

"We’re seeing brisk demand for and lots of interest in the trade shows and content programme being offered at the World of Packaging. Seven weeks before the event opens its doors, about 190 exhibitors have booked and we already have 40% more pre-registered visitors than last year; everything is going according to plan,» says a satisfied Martina Hoffmann, easyFairs Event Director D-A-CH for the packaging industry. «It looks like we’re well on track for a successful show!"

Important industry topics at a glance
Under the umbrella of World of Packaging Hamburg 2015, the three specialist trade shows, Empack, Packaging Innovations« and Label&Print, together offer visitors innovative highlights and a comprehensive overview of the entire value chain for packaging. Here are a few examples:

The packaging and display manufacturer DS Smith, Packaging Division D-A-CH, will present its HP Scitex 15000, the newest generation of high-tech digital printing machines and high-performance production plotters. These tools open up a world of new prospects, enabling the production of small lots and prototypes in offset quality, both quickly and economically. This, in turn, makes a very high degree of product individualisation possible. (Packaging Innovations, Stand E22).

Copynet INNOVATION ( will debut the new haptic input systems from the market leader, 3DSystems. Visitors can experience – live – next-generation modelling and design. At the monitor, concepts can be developed easily for realisation in 3D print. 3D printing workshops will take place on both Wednesday and Thursday, from 10:30-11:00 and from 13:30-14:00, at stand H01.
Efficiency gains, cost reductions, sustainability and user friendliness are not just buzzwords; they are challenges that the packaging industry must deal with every day. For competent advice on these issues, Pierau Unternehmensberatung GmbH ( counts as one of the top consultancies for logistics and organisation in Europe. At Empack, they will exhibit their innovative services in the area of packaging logistics. This includes, among other things, a simulation tool that models the best possible size/shape selection and filling of packing cartons. (Empack, Stand B7)

With its modular conveyor belts, Easypack ( makes it possible to supply several workstations and packing tables with environmentally friendly paper padding made from 100% recycled materials. The space-saving solution can be utilised in very small areas. They will present both this conveyor system and their ecological packaging system at Empack on Stand B12a.
Specialising in inventory software, Stat Control GmbH ( will exhibit a novel solution for inventory counting via web-enabled devices such as smartphones or tablets. This complements existing sampling inventory systems that can reduce the overall effort required to conduct an inventory by up to 95% while guaranteeing targeted stock controlling.

Also represented are Bruno Ritter Verpackungen (, one of Europe’s leading manufacturers of high-end packaging, boxes and presentation cases. Visitors to Stand D32 at Empack can get to know a company that, for 69 years, has produced packaging for brand-name goods – without ever having exhibited at a trade show. There, they will find out how fast and simple it is to have an individualised solution tailored exactly to their premium products. On display will be samples of aesthetic and functional packaging that further increase the perceived value of the high-end goods contained within.

No spattering or splashing, just rapid and accurate pouring: That is now possible with the new containers sporting additional air intake openings that Plastikpack GmbH ( have recently begun producing. At Empack, Stand G14, the plastic jugs will be available for hands-on testing.

Domino Deutschland GmbH ( will display their water-jet-proof (IP66) and stackable A520i Continuous Inkjet Coder in stainless steel housing. Thanks to i-Tech intelligent technology capabilities, the system offers low operating costs and consistent performance levels even in harsh production environments, as well as quick, simple and intuitive operation.

(Label&Print, Stand F11) Quicklabel Systems ( will present its first series of pigment colour label printers. The Kiaro! D series is a complete product line of digital colour label printers for printing especially long-lasting labels. They are to be found on Stand C12.

Social media comes to life
In their packaging blog LOOK & LIKE, Sandra Tennemann and Laura Haberkorn feature innovations, designs and pure creativity – and their blog will be staged live at Packaging Innovations. In a unique, interactive exhibition space next to the PIA Centre, visitors will be offered a glimpse into a variety of brand worlds. Laura Haberkorn explains: «Direct from the World Wide Web to Hamburg – our blog will touch down at Packaging Innovations 2015 so that you can see the most fabulous packaging designs in person and up close. In addition, we’ll keep you up-to-date with the latest news and highlights from the show, both online and offline.» One of the visualised exhibits will be of the Vienna start-up, Design Studio Papertown, which specialises in stage design, structures and furniture made of corrugated cardboard. And on Thursday, 29 January 2015, Laura Haberkorn and Sandra Tennemann will give a lecture from 11:00 – 11:45 on the subject of «Visual Storytelling – Packaging in Context» in the PIA Centre, featuring provocative ideas and remarkable examples of product presentation spaces, such as Shop-in-Shop concepts.

Fresh knowledge for bright minds
World of Packaging 2015 will again offer an exciting show programme, packed with diverse lectures, live demonstrations and workshops on innovative topics. Experts will shed light on the latest trends and encourage interdisciplinary knowledge exchange.
At Packaging Innovations members of the PrintCity Alliance will display their products and services at their community stand. This year agents, creatives and brand owners will benefit especially from their exhibit. Specifically for this audience, they will offer a workshop entitled "Finishing techniques and their implementation for packaging designers". The question "As a designer, what are my options for creating attractive packaging?" will be discussed in this seminar, which takes place on Thursday, 29 January 2015, from 9:30 – 12:30 in the workshop area, Stand G26.

"Why settle for a nice facade, when what you really want is an experience?" is the title of the workshop to be run by Karel Golta, Managing Director of the innovation agency INDEED, taking place at 14:00 on 28 January 2015 in the workshop area (Stand G22). Exciting ideas will be developed in small groups, using captivating creativity methods. Participants will transform these together with talented designers via "rapid analogue prototyping" in simple models. Within a very short time, ideas take on tangible form.
Experts will discuss the significance of packaging for product marketing and its importance to the purchase decision process in an open forum entitled "Packaging as Marketing Instrument". It will take place on Wednesday, 28 January 2015, from 9:30 – 15:30 in Hall A1 (PIA Activity Centre at Packaging Innovations, Stand G22) at the Hamburg Messe. The organiser is dvi (Deutsches Verpackungsinstitut e. V., German Packaging Institute),

On Thursday, 29 January 2015, Susanne Lippitsch (sl design) will speak on the topic of "Second Life in Package Design". This seminar will explore environmentally-friendly ideas above and beyond recycling and ecological materials, with an eye to packaging of the future. The latest trends and issues around the development of market-appropriate product packaging is something that concerns many participants in the value chain. Under the headline "Product seeks buyer", Olaf Starken, Managing director of pacproject GmbH, invites the audience to accompany him on a field trip to the world of relevant development parameters. It begins at 13:00 in the PIA Centre. Also there, from 14:00 – 15:00, Duygu Aggül (pacproject GmbH) will give a talk on "The Relevance of a Packaging Agency in the Save Food Initiative".

At Empack the seminar programme will begin on Wednesday, 28 January 2015, with an overview of "Printed Electronics" presented by the HLI – Hamburger Logistik Institut GmbH. The audience will get an overview of the fundamentals, materials, processes, applications and production techniques for organic and printed electronics. Professor Ralf God, Technische Universität Hamburg, will present the huge application potential of organic and printed electronics in packaging technology and logistics, while pointing out the specific challenges in production technologies. In addition, H.D. Bertling from Saueressig GmbH will speak on "Printed Electronics in Application: Examples from the Innovative Manufacture of RFID Transponders".

A lecture on "Printing Ink – in the Context of the New German Regulation on Packaging Colours" will be given by Michael Scherzinger, ADJUVO Kft, Packaging Compliance Made Easy, on the first show day from 13:00 – 13:30 Many printers are asking themselves how they will be able to manage this new and complex topic; the speaker will dissect the regulation and assess the challenges thereof for users, offering potential paths to a solution.

On Thursday, 29 January 2015, the lecture "Business Intelligence" (HL Hamburger Logistik Institut GmbH) will focus on process control using SAP modules, as well as their applications. The speaker is L. Schmidt, Chief Consultant at OSC AG, Hamburg (SAP Integrator). The talk begins at 14:00 on the Packaging Stage. In addition, Christian Lobien, Senior Manager, KDL Logistiksysteme Hamburg, will speak on "Warehouse Administration Software – a Step Ahead".

At Label&Print, in the workshop area at Stand G22 on the second day, a workshop will be held from 13:30 – 14:30 entitled "Value-added printing – a Multi-sensual, Multi-experiential World of Extraordinary Print Products". Rüdiger Maaß, Managing Director of the Fachverband Medienproduktioner e.V and co-founder of the Creatura-Initiative, will demonstrate the latest finishing techniques and other surprising innovations.

An overview of the show programme is published on the respective show websites:, and Online registration is open.