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World Label Awards restructured

The L9, the alliance of global label associations, has decided to substantially restructure the ‘World Label Awards’ competition – and is launching a ‘Best-of-the-Best’ contest.

The changes agreed upon at the L9 meeting at Labelexpo Americas in September reflect the evolution of label markets and label converting technology. The new format of the World Label Awards comprises 22 classes which recognise ‘technical excellence’ in the different technologies as the main differentiator. One exception is the wine and spirits class, which has separate classes within those technologies. All other segments compete against each other. This arrangement gives many other converters an opportunity to win an award.

The 22 category winners for 2012 were selected by a panel, chaired by Tony White of FINAT, which also consisted of one nominee from each participating association. The winners will be announced in February.

These winners were also the finalists of the new L9 Best-of-the-Best global awards, to be celebrated annually on the occasion of the Labelexpo shows held in September. Destined to become the “Oscars of the label industry”, the L9 Best-of-the-Best awards will honour the most outstanding labels in each of the five major label printing technologies: flexography; letterpress; offset litho; combination printing; and digital Printing.

The first L9 Best-of-the-Best awards will be presented during the Labelexpo Global Awards gala on the first evening of Labelexpo Europe 2013 in Brussels.

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