US-based coffee importer and roaster White Coffee has signed a licensing agreement with specialty coffee marketer Life Plus Style Gourmet to work on coffee packaging for K-cups and bags.
The deal will provide companies with access to distribution through mass-market channels and enhance shared marketing collateral and packaging design activities.
Both firms are planning to combine on the graphics, thematic and creative design work to develop advanced seasonal and everyday coffee packaging for K-cups and bags.
Life Plus Style Gourmet markets its brands through by major retailers in the US, Canada and Europe. The firm’s products are available in over 6,000 stores across these regions.
White Coffee executive vice president Jonathan White said: “The new year brings new opportunities and excitement to marketing specialty coffees.
Life Plus Style Gourmet CEO Andrew Appell said: "We believe that with the strength of White Coffee, and our library of beautiful brands, this partnership can open many doors for both of us.
"Partnering with a manufacturer like White Coffee, a pioneer in specialty coffee, while providing them with enhanced branding can only mean success for both of us.”
Based in Long Island City of New York, White Coffee markets coffee products in retail outlets across the US.
White Coffee’s licensed brands comprised of Entenmann's, Disney Frozen Hot Chocolate, Jim Beam and National Geographic.
The firm offers a range of private label coffee blends, including ground and whole bean coffee solutions and others.
It also provides gusseted valve coffee bags and vacuum-packed bricks in all industry compatible sizes and weights.