UK-based Wenlock Spring (Wenlock) has announced its plan to use bottles that are made using 50% recycled plastic.
With a pioneering environmental ethos, Wenlock Spring are introducing change before political policy, taxes or green incentives make such measures compulsory.
The 50% recycled plastic bottles will launch in April 2018 incorporating an innovative new design showcasing their provenance. As well as being made from recycled plastic, the bottles are also fully recyclable – ensuring a circular recycling process.
In the UK, we have the infrastructure to recycle plastic bottles repeatedly. Our recycling plants don’t, however, have enough supply. Only 65% of local authorities recycle plastic, which is why only 50% recycled plastic content is currently attainable. As the nation recycles more and supply increases, Wenlock Spring intend to achieve bottles made from 100% recycled plastic. Our company is passionate about encouraging and promoting recycling.
Matthew Orme, Director of Wenlock Spring, commented: "We simply cannot continue to let something that we use for minutes, pollute the environment for hundreds of years, especially when plastics are recyclable. We not only have a corporate responsibility at Wenlock Spring, but a responsibility to the generations to come. Reducing landfill should be an objective for everyone. We welcome a circular economy where plastic bottles are being reused, remade and recycled again – and again.”