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Voicebox unveils new packaging design for retail brand SeaPak Shrimp & Seafood

Branding and packaging design agency Voicebox Creative has developed a new packaging design for retail brand SeaPak Shrimp & Seafood.

Branding and packaging design agency Voicebox Creative has unveiled a new packaging design for retail brand SeaPak Shrimp & Seafood.

Voicebox has redesigned SeaPak’s logo and more than 30 product SKUs to help better communicate with the consumers about its seafood products.

The agency has placed products on a nautical-themed white plank background with light blue accents, helping to easily identify the brand from others in the competitive frozen seafood section.

Voicebox has also used advanced font style on the packaging of retail brand’s products.

The redesigned packaging has been provided to Popcorn Shrimp and Shrimp Scampi, as well as new products such as Pub Style Beer Battered Cod and Pub Style Beer Battered Crab Poppers.

Voicebox has also provided new packaging to the SeaPak Selections product line such as Creamy Garlic Shrimp and Lemon Pepper Shrimp.

Voicebox creative director Jacques Rossouw said: "Designing for today's consumer involves listening and observing how a brand's story is seen, heard and experienced in the market – something on which we as an agency pride ourselves – in order to deliver a package that has stopping power and communicates a compelling message to the consumer quickly and effectively."

SeaPak marketing manager Kristen Beadon said: "We are incredibly pleased that Voicebox's new design allows SeaPak to break through the clutter of the freezer door, uphold and communicate our key brand benefits and is flexible enough to apply to new product additions."

Based in San Francisco, Voicebox offers branding, packaging design and product conception services for small and large brands.

Naked, Pacific Foods, Columbus Craft Meats and Smart & Final are some of the clients of the company.


Image: Voicebox’s new packaging design will help SeaPak to better connect with the customers. Photo: courtesy of PRNewsFoto / Voicebox Creative.