PrintCity managing director Rainer Kuhn will give a presentation about the work of alliance members on Value Added Packaging at the 2011 European Rotogravure Association’s Packaging Conference in Graz, Austria, on November 17.
The presentation Value Added Packaging in Offset Printing, will focus on alliance members’ knowledge of opportunities and benefits from applying paper board VAP production techniques in many packaging sectors.
James Siever, ERA secretary general, comments, “The new co-operation between us and the PrintCity Alliance is offering access to an increased shared knowledge bank across printing and packaging topics. Members of both ERA and PrintCity will benefit from this.”
The PrintCity Alliance Value Added Packaging (VAPack) project highlights new possibilities for product packaging differentiation and positioning, offering added-value opportunities for brand owners, designer and printers.