Vacu Vin has re-launched the packaging for its household product range, including its patented wine saver, ice coolers and popular pineapple slicer, in new packs made from Stora Enso’s Performa White board.
Its aims were to enhance the products’ shelf impact and differentiate the brand from “lower level copycats”.
Jaap H Formsma, vice-president, operations, says: “Previously we had diverse packages for different products and used mainly white lined chipboard. The revamp’s goal was to upgrade the packs to a new level. Red, white and silver, our new identifying colours, are now visible throughout the range.”
“With the design featuring large white surfaces, Vacu Vin needed a board that would provide the required whiteness and clean impression,” explains Stora Enso Netherlands sales manager Peter Daams. “ Printing became more demanding with a sixth colour added and some text being printed on a silver surface. Performa White worked well in the printing and converting processes.
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Vacu Vin’s striking now packaging is instantly recognisable in store