Protective packaging firm Pregis has introduced Inspyre protective packaging with color options to support brands in creating curated unboxing experiences.
The Inspyre brand is intended to help enhance the customer experience. It also provides visual support for cause marketing and/or charitable campaigns.
Under the Inspyre brand, Pregis’s first product offering is a 12-inch wide, low-density polyethylene hybrid cushioning (HC) packaging film.
Pregis product manager Clint Smith said: “As e-commerce continues to grow, brands have less opportunity to physically connect with their customers, oftentimes making the first connection when the product is delivered. In most cases, that product is wrapped with packaging that’s clear or neutral, offering the protection needed, but not really enhancing the unboxing experience.
“Inspyre changes that by using color to heighten the connection between the brand and the consumer.”
The firm is offering the initial stock color offering in water blue with options for wide array of custom colors.
“For many of us, opening a delivered package evokes the same kind of excitement that used to only happen when opening a gift. It’s why so many people capture their unboxing experiences and share them on social media. Adding more color to the mix is just one more way for brand owners to delight and connect with their customers,” said Smith.
“We also see curated color options as a way for companies to signal their participation in ‘cause’ marketing campaigns and other promotions.”
Pregis said that the hybrid cushioning feature multiple air chambers in a proprietary square pattern. This provides superior, high-pressure cushioning and a premium aesthetic preferred by consumers.
Chicago-based Pregis is customer-driven solutions provider of innovative protective packaging materials, equipment systems and surface protection.
The firm serves consumer from varied industries including food, pharmaceutical, healthcare, medical devices, agricultural, e-commerce, retail, automotive, transportation, furniture, electronics, building, construction, and military/aerospace.
Image: Pregis’ Inspyre protective packaging. Photo: courtesy of Pregis LLC.