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UPM re-brands packaging paper range

Following the sale of the packaging paper operations in its two mills in Pietarsaari (PM1) and Tervasaari (PM7), Finland, to Billerud, UPM will continue producing one-side coated (C1S) papers for packaging end-use in its Jämsä River Mills as before. All other existing paper grades for packaging end-use will also remain available.

The company is also renaming some of its packaging papers. The former UPM SwanCoat will be changed to UPM Unique coat; and the recently launched UPM SwanBarrier and UPM SwanBarrier light barrier paper range, will be known in the future as UPM Unique barrier and UPM Unique barrier light.

Jaakko Nikkilä, VP, UPM Converting sales, explains: “With the sale of our packaging operations in Pietarsaari and Tervasaari we needed to re-brand our remaining packaging paper offering. UPM Unique is already a well-known brand and it is mainly sold to packaging end-uses. We can now concentrate on our C1S papers and build a portfolio under a well-known brand name. We have done a lot of development work on our C1S grades, and now it really starts to show.”

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