True Food Innovations, based in Newport Beach, California, is debuting its new fresh and preservative-free True Chef Meal Kits at Costco's and Bashas' stores in two states.
Alan True, founder/CEO, said that True Chef Meal Kits™ will debut first at Texas-area Costco's, as well as Bashas' grocery stores throughout Arizona. Then the nationwide rollout will begin in February and continue throughout 2018.
Meal Kits being available in-store eliminates the need to sign up for subscriptions required in the early days of meal kits. The consumer now has complete control to purchase one of several in-store. In addition, the elimination of "over-packaged" home delivery products reduce the impact on the environment. True Chef Meal Kits are fully recyclable and easily store in your refrigerator at home.
True Chef Meal Kits™ are free from all artificial colors, preservatives and artificial flavors, company officials said. The kits feature long shelf life by using True Chef patent-pending formulations and HPP processing which is recognized by both the FDA and USDA as a natural food processing technique.
True Chef Meal Kits™ are launching in stores nationally throughout 2018, making convenient, clean-label recipes and products available to consumers nationwide in the coming months.
True Food Innovations president Robert Jones said, "We have developed first-of-its-kind patent-pending formulations for fresh meal kits that are specifically designed for retail. Your family can now enjoy delicious, safer and all-natural, restaurant-quality meals made right at home and purchased locally at your favorite club or grocery store."
True Food Innovations is a privately held company that provides turnkey product development, HPP packaging solutions and manufacturing services. It develops or partners with companies to introduce first-to-market, private-label and retail-ready HPP products nationwide.