Latest to join the growing band of flag-waving packaging for this summer’s various celebratory British events is Tri-Star Packaging, with its new Great British range of out-of-home food and beverage packaging.
The brightly Union Jack-bedecked range has been designed specifically to enable cafés and coffee shops to capitalise on the anticipated swell in national pride during the Queen’s Diamond Jubilee in June and the Olympic Games, which begin in London on 27 July.
The range includes a Union Jack-clad version of the 4-cup PortaDrink carrier, which has earned plaudits for the way in which it has improved the customer experience at major entertainment events.
Also sporting the UK national flag are a new 12oz cup, suitable for hot and cold beverages, and a medium-sized paper carrier bag.
Kevin Curran, managing director of Tri-Star, says: “Our new Great British range will help businesses supplying food and beverage products out-of-home to add to the sense of fun, excitement and patriotism that will be experienced by consumers taking part in these occasions.”
The complete range will be on display at the 16-17 May Caffè Culture show in London, where Tri-Star is sharing stand A33a with Rapid Action Packaging (RAP). The two companies have teamed up to produce special Union Jack-emblazoned editions of RAP’s standard and deep fill Dayfresh sandwich wedge packs and its Flexible Food Wraps for baguettes.
Curran adds: “These products are based on high quality packaging, which means they will offer excellent performance as well as a point of difference at times when ‘Britishness’ will be at the front of everyone’s minds.”
Union Jack themed ‘Great British’ outdoor food & drink range from Tri-Star