Blackburn's historic brewery Thwaites is celebrating 200 years of brewing by expanding its off-trade distribution nationally with a new proprietary glass pack, designed by Thwaites and its agency, Butcher Gunderson and produced by O-I.
The 500ml bottle will be used for the majority of the Thwaites’ bottled brands, including the best-selling Lancaster Bomber. O-I says the pack “presents the brewer with a new edge intended to broaden the brand’s appeal”.
Thwaites’ iconic “shire horses” logo is engraved four times around the shoulder, with the resulting detailed emboss, which O-I says owes much to its design and manufacturing expertise, adding a premium feel to the bottle.
The container will also be used for new Thwaites Double Century beer, which has already gained national listings in the UK with retailers including Sainsbury’s, Morrisons and Makro.
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