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Thinner materials to improve sustainability

Its first comprehensive food labelling range to focus on improved environmental sustainability, Avery Dennison’s new Thin Labelling Portfolio comprises six laminates with a complete range of facestock choices. These include a topcoated direct thermal paper for courier/warehouse use, a non-topcoated version for Point of Sale, an economical MC Primecoat product for jars/bottles and a white semi-gloss paper for fresh packed meats and cheeses. There are also two high clarity and high opacity polyethylene films for chilled, processed foods.

Georg Mueller-Hof, business development director at Avery Dennison, affirms: “There is no doubt that thinner products are going to become the new standard specification, and it is a priority for us to make sure that converters are able to maintain or improve productivity, and support sustainability claims. This new portfolio makes available thermal, paper and film materials that have better sustainability performance across the spectrum of food applications.”

The benefits of the new range are highlighted by comparing one of the new products, MC Primecoat 70, with the widely used MC Primecoat 80. The conventional material uses an 80g facestock and a 59g glassine liner. This compares with the new material’s 70g FSC facestock and 50g liner – a total weight reduction of nearly 15%.

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Avery Dennison