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Themed packs help meals “fly off shelf”

Sharp Interpack says its "exclusive new packaging solution" for Oriental Express Frozen Foods (OEFF)' recently-launched Scooby-Doo children's frozen ready meals have "flown off the shelves" since the packs' launch.

OEFF initially ordered 300,000 packs, but such has been the range’s popularity that Sharp Interpack has,to date, supplied it with 2.2 million CPET bowls and trays.

OEFF says sales have exceeded targets since launch, claiming they are currently number two in the children’s frozen ready meals sector.

Sharp Interpack developed the packs to a specific brief to help its customer branch out into new markets.