The Spearhead Group has officially launched its new company to create Physical Brand Enhancements for companies looking to strengthen brand identity, inspire customer loyalty, and increase profitability across a variety of product sectors and consumer industries.
Headquartered in Bucks County, PA midway between New York City and Philadelphia, The Spearhead Group offers companies a modern, full-service, consultative approach from concept to reality.
As Co-founder and CEO, Heather Fritzsche is responsible for all operational, financial, and marketing aspects of Spearhead in the U.S. and around the world. With a career that spans more than 20 years, Heather has earned numerous distinctions working with some of the world's best-known brands to reimagine the visual identity for countless products across multiple market sectors.
Heather's network of trusted suppliers, experts, engineers, and other resource professionals are able to design and deliver functional, production feasible, and cost effective products for Spearhead clients.
The Spearhead Group CEO Heather Fritzsche said: "We saw a real need in the industry for an innovative alternative to what has traditionally been done in the packaging industry. As a company, we are all about spearheading new ideas and new ways of doing things, so we like to work with companies who understand and embrace our modern, consultative approach to creating Physical Brand Enhancements that deliver a true ROI.
"We give companies the opportunity to outsource the PBE process to Spearhead industry professionals who have unrivaled relationships with global suppliers, engineers, and others who will deliver an exceptional product."
As Co-founder and President of The Spearhead Group, Robert Catalano brings more than 25 years of industry experience, with a focus on delivering the best and most innovative solutions the market can supply. In his current role, Robert is responsible for the visionary aspects of Spearhead in the Americas and around the globe, with an emphasis on expanding client, supplier, and team vision with an eye towards market innovation, differentiation, and disruption.
Throughout his career, Robert is a proven success at spearheading savvy, integrated, market-changing programs for premier, global brands across numerous market sectors, and is credited with pioneering and trademarking the PBE model.
Clients who work with Spearhead benefit from access to its extensive personal network of trusted suppliers, experts, engineers, and other resource professionals who are able to design and deliver functional, production feasible, and cost effective products.