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the happy egg co. gets a festive makeover

the happy egg co. gets a festive makeover Free range experts launch limited edition Christmas packs

December 2014

the happy egg co. gets a festive makeover

Back by popular demand, ethical egg brand the happy egg co. has re-launched its ‘Snowy White’ and ‘Happy Christmas’ limited edition packs, following the success of last year’s packs.

The Snowy White packs will consist of 10 white shell free range eggs and will be sold exclusively in Tesco stores nationwide from the 10th December. Unlike the famous sunshine yellow packaging that happy egg is known for, Snowy Whites will come in festive-themed white cartons with a seasonal image of the happy egg co. hen mascot, Freda Roam.

The wider happy egg co. range is also receiving a limited edition festive makeover, replacing the words ‘happy eggs’ with ‘happy Christmas’. The pack will feature a festive design to encourage seasonal cooking and are available in store now.

Rob Newell, Head of Brand Marketing at the happy egg co. said: "We’re delighted to be bringing back the limited edition packs and hope they will spread some festive cheer across kitchens again this winter. The Snowy Whites are also a great choice for festive cooks as the white eggs typically have larger yolks which help Christmas treats taste even better."