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The Better Bottle Company and Aptar Food+Beverage partner to launch a new water enhancer solution

16 April 2015

The Better Bottle Company and Aptar Food+Beverage partner to launch a new water enhancer solution

Liquid water enhancers are a quickly growing trend worldwide. Primarily driven by an increasing attention to health concerns related to soft drink consumption, it is naturally leading to water as the beverage of choice.
The Better Bottle Company, a Dutch manufacturer of innovative Soft Drinks and Aptar Food + Beverage, a global leader in supplying flow control dispensing closures to the water enhancer market, announce a cooperation in the launch of a water enhancer turn-key solution in mainland Europe.

Using Micro, Aptar’s exclusive dispensing closure solution, it provides a spill-proof package and a straight directional dispense thanks to the flip-top closure and its flow control SimpliSqueeze silicone valve system inside.
Micro’s unique design provides an intuitive side opening process whether left or right handed. With each squeeze, consumers are able to customize their beverage to their exact flavor preference.

The Better Bottle turn-key solution with the Aptar closure and the Alpla bottle can provide added value for distributors’ shelves and consumer’s satisfaction.

If you would like more information or t samples, visit us at PLMA at stand 4917.

Contact

Karin Weibel

Marketing & Communication Assistant
36-38 Rue De La Princesse, 78431 Louveciennes, France
(phone) +33 1 30 08 44 38 | (mobile) +33 6 76 45 16 33 |
karin.weibel@aptar.com

About Aptar:
Aptar Food + Beverage is a part of the AptarGroup family of companies, along with Aptar Beauty + Home and Aptar Pharma. AptarGroup (NYSE: ATR) is headquartered in the U.S. with facilities in North America, Europe, Asia and South America.
With a wide range of dispensing solutions and a broad geographic presence, we help our customers stay ahead of the ever-changing demands of consumers around the globe.
For more information, visit the AptarGroup website at aptar.com


About the Better Bottle Company:
The Better Bottle Company facilitates innovations in compact, portable, concentrated and dilutable drinks and drinks enhancers. We deliver solutions for Liquid Water Enhancers, Dairy Drinks Enhancers, Coffee and Tea Enhancers and Beer enhancers.