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Tennent’s Lager Rebrands to Dominate Beer Aisle

Tennent’s Lager Rebrands to Dominate Beer Aisle

Press Release June 19 2014

Tennent’s Lager Rebrands to Dominate Beer Aisle

Tennent’s Lager has refreshed its packaging to maintain its status as a ‘modern icon’. The design revels in the summer of sport and the unparalleled level of top class competition that Glasgow is set to witness this year. The new look will be rolled out across the UK from June 2014 and will be supported by an on pack promotion running from July to October 2014.


In addition to the ‘master pack’ design which gives the impression of an effervescent chilled pint, four branded packs have been created, each relating to the summer of sport: "EXTRA TIME", "ARMCHAIR ATHLETE", "ARMCHAIR SUPPORTER" and "NAE TICKETS". With each purchase, consumers are able to enter a competition to win one of 50,000 limited edition T-Shirts. In store posters will be distributed to retailers to further activate the promotion.


Scottish consumers will be able to purchase a number of Scotland only tactical packs with humorous Scottish phrases featured on the shrink wrapping. Several "Personality Packs" have also been created with Tennent’s humour featuring prominently. A striking yellow colour, the packs are sure to create a strong impact in the beer isle.


Paul Condron, Marketing Director at Tennent Caledonian commented: "Tennent’s is a brand full of real personality and humour with a long history of iconic packaging designs. We’re confident the new look really reflects that personality and the eye catching new design will create a fantastic impression on the shelf."


"As a brand whose heart is very much in Scotland, we of course had to create a version of the packaging that will speak directly to our Scottish consumers too."



For further information, please contact Wire Media: Pamela Scobbie, 07717874769 or Ewan MacGill, 07834459955, 0141 440 6761.