Brand protection solutions provider Systech International has introduced upgraded version of UniSecure product authentication solution.
Systech UniSecure is a non-additive product authentication solution, which will create a unique identifier from an existing barcode or QR code.
The company claims that the solution is designed such a way which will prevent copying or duplication, making the counterfeiting difficult. The electronic ‘fingerprint’ solution can also be used for existing packaging without any changes.
UniSecure can be used for implementation and real-time authentication through any smartphone.
The upgraded UniSecure solution will provide better clarity about item's path across the supply chain, and help create better collaboration between brand owners and consumers.
Currently, the solution can help in confirming the authenticity of an item, in addition to tracing it through out the supply chain.
UniSecure will also capture, share, and update identity information, including status, geo-location, or shelf placement, for the particular item.
The additive nature of other product authentication solutions need re-engineering and re-design of packaging, processes, or manufacturing lines, said the company.
UniSecure is said to leverage existing packaging, helping to avoid modifications to production lines or business processes.
At present, Systech UniSecure solution is being deployed by multiple pharmaceutical and brand-conscious companies across the globe.
Systech president and COO Lou Arace said: "Counterfeiting is a global problem – one enabled through legitimate supply chains and ecommerce marketplaces.
“Fraudulent products continue to enter the market undetected, and companies are realizing any label or barcode (even those serialized) can be copied. At Systech, we can make a barcode much smarter than it is today.”
Systech product management senior vice president Jim Lee said: “UniSecure can communicate the status of an item throughout its lifecycle, and it also allows a brand owner to learn whether an item was diverted, stolen, or dispensed.”