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Swedish and UK partnership to develop DuraPulp’s international profile

Swedish and UK partnership to develop DuraPulp's international profile

July 2014 – New Product Release

Compostable Alternative to Plastic and Metal: Södra and James Cropper present DuraPulp

Swedish forestry giant and Britain’s leading paper and technical fibre innovators join forces to establish strong, durable and degradable DuraPulp in the international marketplace.

A paper product that can carry the weight of an adult and be composted within 100 days has emerged from Sweden to compete as a lightweight, sustainable alternative to plastic. DuraPulp is the subject of a new partnership between Södra and 169 year old paper and technical fibres manufacturer James Cropper PLC, which was announced today.

The potential of DuraPulp has brought the two, global leaders in pulp and technical fibre innovation together to develop applications for the bio-composite material and stimulate interest amongst other pioneering, environmentally-minded manufacturers to integrate it into packaging and product design. James Cropper PLC. and Södra’s agreement is exclusive to premium markets, aiming to further establish DuraPulp in sectors such as luxury fashion, cosmetics, automotive and interior design sectors in a broad, international campaign.

The blend of carefully selected wood fibres and renewable, non-fossil based biopolymer can be heat pressed to take on any rigid form, or used as a sheet where there is a requirement for high tearing and bend tolerance or air permeability. Unlike other composite products, DuraPulp is believed to be the only one available where the primary content is pulp fibre and draw on 100% renewable resources, while remaining completely biodegradable.

Patrick Willink, Chief Technology Officer of James Cropper, said: "Sustainability has to be at the heart of manufacturing for the future, both for cost-effective production and the responsible protection of the environment for future generations. This is an ethos we know we share with Södra as both companies work hard to provide products that have a low carbon impact, going so far as to each generate our own electricity.

"This partnership is driven not only by the desire to help DuraPulp take on the global burden of non-degradable plastics, which are still widely used, but also to apply our key strengths of an unrivalled colour palette and international marketing expertise to a game-changing product."

Initially borne of research by Swedish scientific research institute, Innventia, Södra has explored the adaptability of DuraPulp in a series of design-led commissions, including a paper-thin, waterproof chair, moulded packaging to cradle delicate objects in transit and an electric desk lamp. Its biodegradability has been embraced as a feature, being made into a seed pod from which plants will grow after the fibre has perished, proving that DuraPulp exists not only as the fibre of product packaging, but of the product itself.

James Cropper PLC includes not only its specialist paper and converting company, a bespoke paper and packaging supplier to the biggest names in the luxury goods market, but also sister company, Technical Fibre Products (TFP). TPF provides customised non-woven solutions for use in areas such as fire protection and aviation and it is this breadth of experience and capability that is expected to push DuraPulp into exciting, unchartered territories.

Patrick Willink goes on to say: "James Cropper and TFP’s extensive technical abilities, clearly demonstrated by our track record in product development, and global market reach, will mean that we will be able to speed up the commercialisation of DuraPulp. Together we will be exploring new markets across the world to further establish how this unique product can provide a credible alternative to fossil-based materials."


For further information, interviews or images:

Rob Allen (UK)
M: +44 7946 526 295

Jacqueline Redman (UK)
James Cropper plc
T: +44 1539 818392


James Cropper is based in the Lake District, England’s first and foremost National Park, with a paper-making heritage that started in 1845. Since its inception the business has been carefully stewarded and nurtured by six generations of the Cropper family.

Today the business is renowned globally for its luxury packaging papers, which accompany many of the world’s most exclusive brands, while the world’s leading artists, galleries and museums use its framing and archival boards alongside its range of conventional artists materials. As well as paper products, James Cropper also develops advanced materials based on carbon and other fibres, which play a key part in new approaches and architectures in the automotive and aerospace sectors.

Technical Fibre Products (TFP) is a leading nonwoven manufacturer, offering a broad range of high quality, technically advanced nonwovens which can be customised to meet specific application requirements. Established nearly 30 years ago, TFP primarily operates within the automotive and aerospace markets while also providing effective solutions in the defence, energy, consumer electronics, industrial, construction and healthcare markets. Utilising extensive materials knowledge within polymers, particulates & speciality fibres together with high specification lamination, metal fibre coating and nonwoven manufacturing & converting capabilities, TFP provide a wide range of customised solutions.

To find out more about the innovative production methods, product range, responsible manufacturing principles and history of James Cropper and Technical Fibre Products, please visit and

Since 1958, Södra has been producing pulp and leading research into one of the world’s most interesting materials. More than 51,000 forest owners in southern Sweden are members of the economic association that is Södra. They own just over half of all privately owned forest in the area, as well as a group of companies that are successful in both Swedish and international markets. This gives them a market for their raw materials from the forest and at the same time provides the foundation for profitable forestry.

Södra is also a large employer. 3,800 people work for the Group, in areas that range from forestry management and environmental conservation to accounting, sales and product development. The Group’s four business areas produce sawn and planed timber goods, interior products, paper pulp and biofuel. Södra cultivates 30 million forest seedlings, the mature lumber being supplied to its own processing facilities for construction timber, mouldings, panels, and paper or biomass energy. In recent years Södra has also become such a large producer of electricity that the group now produces more electricity than it uses.