At Labelexpo Americas, Sun Chemical has introduced Solaris, a global product line of inks and coatings formulated to meet the needs of narrow web printers.
“We recognize the special requirements of narrow web printers and the growth opportunities for this market,” said Wes Lucas, chairman, president and ceo of Sun Chemical. “That is why we are organizing a specific product line and teams of dedicated experts who will utilize our global resources to meet the local needs of narrow web printers. Sun Chemical has long been active in this market, but we plan to expand our presence by offering the most complete line of inks to all types of printers, no matter their size or location, and backing it with a high level of service and availability.”
Chuck Shuty, director of narrow web products for Sun Chemical North American Inks, added: “Solaris will offer the best inks and coatings technology from our divisions around the world. Sun Chemical is now forming regional teams who will sell proven narrow web products and will offer narrow web printers extensive experience as they consider broader markets in such areas as flexible packaging, folding carton and shrink sleeves. We can also offer printers total solution packages through our printing consumables divisions, including Rycoline, which sells its products worldwide, as well as Boss Graphics and WebXtras, which sell in the UK and Europe.”
UK narrow web marketing manager Tom Kelly commented: “Through Solaris, Sun Chemical is creating a focused group that links all the diverse products required in this sector and will provide all product information under one umbrella to customers in Europe, the Americas and other locations.” He said that Sun Chemical, which has used Onyx as the name for its narrow web products in the UK, will begin transitioning to the new brand name this autumn.
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