Fans of the Spiderman films in France visiting Carrefour stores were recently treated to a range of impactful theme biscuits tins timed for the country’s cinema premiere of the new Spiderman 3 film.
Produced by Crown Speciality Packaging, the graphic promotional tins contain a six-pack of premium Délichoc Belgium chocolate biscuits. Another limited-edition pack containing an assortment of Délichoc, Mini BN Choco and Mini BN Strawberry biscuits will be available in Belgian stores for the launch of the Spiderman 3 DVD there in October.
The rectangular tin is decorated using high quality lithography with bold, colourful graphics showing Spiderman wearing his unmistakeable red and blue suit in comic book-style action shots.
“This is a really great package that associates the Delacre brand with something fun and exciting,” says François-Xavier Vannini, Crown Speciality Packaging marketing executive.
Crown Speciality Packaging
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