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Solution for cross-promotion

Ashford-based Inprint Labels has met a design company's brief for a bespoke label that could incorporate an easily removable free sample and money-off coupon to allow cross-promotion of two products.

It was also essential that the label be cost-effective and directly positionable on the exterior of food packaging for maximum shelf impact.

The Sachet Holder comprises an outer leaflet/envelope which acts as the coupon and is glued onto a self-adhesive base label. This forms the pouch into which a sachet or similar is placed.

Perforations in the outer part of the sachet allow the coupon to be easily removed, while a die-cut shape allows part of the sachet to remain visible on shelf.

The label has a self-adhesive surface and is supplied on reels, giving customers the option of applying labels either manually or on a standard labeller.