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Snyder’s-Lance to introduce multi-brand snack pack

Snack foods manufacturer Snyder's-Lance is introducing its first multi-brand snack pack to address its consumer demand for improved snacking options.

The company is consolidating its portfolio of salty snacks into four new variety pack offerings.

Snyder's-Lance says that the new snack packs have been designed to attract a large number of consumers who like snacking and go for items made from highest-quality ingredients.

The company's new snacking range brings its five brands together which when combined are claimed to give snack choices for most people. Cape Cod, Kettle Brand, Snyder's of Hanover, Late July and Snack Factory Pretzel Crisps are the brands that have been combined.

According to Snyder's-Lance, the brands have been combined to create four new variations in Gluten Free, Non-GMO, Premium and Small Batch Kettle which will come in 16 single-serve bags.

Snyder’s-Lance chief marketing and innovation officer Rod Troni said: “Americans are embracing snacking occasions throughout the day, but lack snack options that fit the bill with Non-GMO verification, better ingredients and outstanding flavor.

“With our wonderful family of snack brands rooted in great taste and better ingredients, we are in a strong position to offer something different, and most importantly, relevant to consumers today. We expect this new line to be a popular option for a broad segment of consumers looking for better options.”

Snyder's-Lance adds that the new packs are handy and ideal for storing them in the car or stocking the pantry. Apart from that, they are claimed to be convenient for almost any occasion from sporting events to summer road trips and more.

The all new variety packs from Snyder's-Lance are available through grocery and mass merchandisers throughout the US.