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Silk Pearce strengthens Favini branding for luxury, fashion and design

Silk Pearce strengthens Favini branding for luxury, fashion and design

November 2014

Silk Pearce strengthens Favini branding for luxury, fashion and design

Silk Pearce has refreshed Favini’s brand identity to reflect the Italian paper company’s strength and
position in developing textures and speciality surfaces for many of the world’s leading luxury and
fashion brands. The new and more integrated look was re-launched at Luxe Pack Monaco (27 – 29 October) and includes 20 new swatches for paper ranges, brochure cover designs, catalogues, a new website and social media skins, as well as the exhibition booth itself.

Favini has two core offers: the design and creation of surface textures for eco-leathers and synthetic materials for use in industries such as fashion, luxury goods and sportswear, and innovative papers for high-end print and packaging. The new website showcases the scale of the company’s product ranges, business operations and its commitment to eco-friendly production and sustainability, and
includes a series of online videos designed, directed and produced by Silk Pearce.

"Favini’s high impact and more vibrant look has been designed by Silk Pearce to more accurately reflect the breadth and depth of our offer for lifestyle and luxury brands. Our rebranded materials are designed to appeal to fashion and product designers, graphic artists and stylists who share our passion and flair for design and are looking to use the very latest textures and finishes to deliver new
customer experiences," said Favini CEO Andrea Nappa.

Silk Pearce was first appointed by Favini in 2008 and has worked on multiple branding and design projects including helping to design Crush, a new range of eco-friendly creative papers. Crush was launched at Luxe Pack Monaco two years ago and immediately secured the event’s annual In Green trophy as an innovative and environmentally-friendly new material for luxury packaging applications