Silk Pearce designs new packaging for Honeybell Soap relaunch
12 Jan 2015
Silk Pearce designs new packaging
for Honeybell Soap relaunch
Design and branding consultancy Silk Pearce has created new packaging designs for The Honeybell
Soap Company as part of a product rebranding programme to help the company expand UK sales and
move increasingly into international markets. Honeybell has rationalised its product lines and will
launch a new collection of its top-selling handmade bar and liquid soaps, hand and body lotions and
scented candles at Top Drawer London (11 to 13 January), the UK’s leading trade show for gifts and
The new contemporary and more stylish packaging has been designed to give Honeybell products
stronger bathroom shelf appeal, while emphasising that products are handcrafted in England using
the finest organic or natural ingredients. Silk Pearce’s new packaging identity is centred on a new
hand-drawn logo, repeat patterns inspired by nature and a palette of muted colours that can easily be
extended to include new products or specific collections.
The first phase of work includes new wrappers and boxes for nine fragrances of bar soap, labels for
bottled products, candle boxes, tissue paper and a generic gift box. The new look will be used for all
future products, as well as the company’s website and other marketing materials in due course.
"Silk Pearce has designed striking and luxurious new packaging for Honeybell that more accurately
reflects the quality and popularity of our bath and body products. Several customers have said the
new look products are perfect as presents, as well as being ideal for everyday use and sales have
already started to increase significantly. All products are also being much more strongly and clearly
branded with both the Honeybell logo and a crown symbol alongside the words ‘Made in England’ as
an internationally recognisable mark of quality," said Jenny Gould, managing director of Honeybell.
The Honeybell Soap Company was founded in 2010 to offer a range of bath and body products that are
handcrafted in England using natural or organic ingredients. The products were initially sold at
seasonal fairs, craft events, online and via independent gifts shops but have proved so popular with
customers that the company has started to exhibit at bigger branded events such as The Ideal Home
Show at Christmas.