SIG Combibloc, along with Rio Grande do Sul’s production cooperative Languiru, has introduced a new digital solution for traceability, digital marketing and supply chain optimization.
The solution offers transparency for quality and food safety, optimises production processes and allows personalized digital marketing promotions.
The project has commenced with the introduction of Languiru Qualidade do início ao Fim (Quality from Beginning to End) dairy line, which are packed with SIG Combibloc’s filled aseptic carton packs.
The packs are printed with individual and unique QR codes during production, while the trays are printed with unique QR codes and the pallets with barcodes.
The digital solution will help to monitor the supply chain and the quality process from the collection of raw material to the milk’s industrialisation and commercialization through a single platform.
Languiru can locate every single packaged product at any point in the supply chain by using the new digital solution.
The new technology will enable to control and manage production lines, as well as products to be exported to more than 65 countries supplied by SIG.
The specific information intelligence tool called Power BI will help to maximize the facility’s overall efficiency and reduce operational and investment costs.
The unique QR codes also enable the simplification and customisation of promotions, which are developed for a specific chain of supermarkets or specific region of the country.
Languiru products available with QR Code packaging include UHT whole milk, skimmed milk, semi-skimmed milk, zero lactose and UHT chocolate milk.
An advanced application connected to the manufacturing execution system (MES) has been developed to track the product in the supply chain.
The information can be collected through interfaces with the client’s enterprise resource planning (ERP) system, data entries, tablets and data collectors. RFID technology will be used to integrate quality information from the packaging.
Languiru president Dirceu Bayer said: “The new technology enables us to offer differentiated products. Our consumers are able to trace the origin of the products right to the shelf.”
Image: SIG Combibloc and Languiru have launched new digital solution for traceability and digital marketing applications. Photo: courtesy of SIG Combibloc.