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Sentega sets its sights high

The company formed by a group of former Avery Dennison executives in a recent management buyout – Sentega Holdings – is to initially develop a pan European market working with existing and new OEM partners selling highly cost-competitive products.

The company is looking for 40% growth over three years. Global opportunities will follow.

As part of the deal, Sentega acquired three Avery Dennison label converting plants, one in Wooburn Green, Buckinghamshire, and the other two in Utrecht in the Netherlands.

“We plan to bring new OEM partners into the Sentega fold in the first and second quarters of next year,” says head of sales and marketing Derek Ord.

“As a focussed European player Sentega will have a quicker decision-making process and there is a lot of autonomy within the business.

“We have developed products in the past which have never been marketed because they were not a priority for Avery Dennison.

“Now we can introduce those products to the market place. None will compete directly with products developed by our previous owners. We will be very careful not to do that.”

Core product development will take place with Sentega’s OEM partners, including those in the pharmaceutical sector and the brewing industry. Some products will be introduced to the market before the end of this year.

Also ripe for development is the logistics sector where RFID disciplines are set to grow rapidly. Indeed, products are planned for launch at the end of 2003.

In view of the opportunities presented to Sentega by RFID, which is pushing its capacity to its limits, plans are in place to instal two additional presses when it moves to a larger site two miles away in High Wycombe.

Product development will be complemented by patented Xonad technology – silicon-coated/adhesive-coated face stocks/liners to realise creative forms on-line – held exclusively by Sentega until January 2005.