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Seda partners with Dilly & Wolf in new snacks launch

Seda partners with Dilly & Wolf in new snacks launch

July 2014 Product Launch

Seda partners with Dilly & Wolf in new snacks launch

Seda UK has teamed up with Dilly & Wolf to launch a new range of snacks available in the UK. The move takes paper cup and container producer Seda into an exciting new segment of the snacks market.

Using its extensive knowledge and expertise Seda developed the new 200 ml pots which are lined with an aluminium barrier layer to ensure the products stay fresh. The tubs are printed with four modern, clean designs in line with the brand’s natural image and may be recycled in an appropriate industrial recycling facility. They are topped off with recyclable paper lids.

Seda’s pots are being used for Dilly & Wolf’s two brand-new snacking concepts: the Chisp and the Nuster. The Chisp is Dilly & Wolf’s twist on the traditional crisp, containing a moreish blend of chickpeas, wholegrain spelt and yellow split peas. The Nuster is a savoury nut, lightly roasted pea and seed cluster, made with ingredients inspired by tasting missions around the world.

Both concepts have two flavour options each: the Chisp is available in Hebridean Sea Salt, Seaweed and Malt Vinegar, and Sweet & Spicy Spelt and Chickpea, while the Nusters come in British Pea, Wasabi, Macadamia and Chilli, or Spicy Roasted British Pea, Onion and Chilli.

Dilly & Wolf was launched in January 2013 to challenge the existing savoury snacks market with the launch of a savoury, "responsibly indulgent" range that aims to deliver a healthier snack that does not compromise on taste. The two companies collaborated closely to ensure the new pots satisfied Dilly & Wolf’s technical and brand requirements. "It was important that we delivered a concept that was both innovative in format as well as delivering the technical requirements such as foil freshness and releasability. We will continue to work in partnership with Seda to even further improve on our sustainable credentials", says founder director Annabel Vere Nicoll.

ENDS

Seda UK Limited is part of Seda International Packaging Group, a leader in rigid and flexible packaging solutions. With its manufacturing facility in South Wales, Seda UK is recognised for its comprehensive range of packaging for the food and foodservice industries.

For additional information regarding Seda International Packaging Group, visit their website at www.sedagroup.org

For further information for Seda UK please contact:
Paul Synnott
Sales & Marketing Director
Seda UK Limited
Tel: 01443 811888
Email: paul_synnott@sedagroup.org