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French perfume manufacturer Rochas chose cartons made from MeadWestvaco’s Crescendo paperboard for the launch of its AquaWoman fragrance. Paris based converter Spic laminated the board with a metallized film to evince a vivid, marine-like quality.

More information from Nipun Marwah, MeadWestvaco – TEL: +1 843 746 8711. EMAIL: nm4@meadwestvaco.com WEBSITE: www.crescendopaper.com