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RPC custom designs deo-stick for Nivea

Nivea has selected a custom-designed deo-stick from RPC Bramlage to give a new look to its deodorant range.

Based on a concept from parent company Beiersdorf, the design features a stylish conical shape and a double-wall construction whose translucent outer body and cap gives consumers an “insight” into the product they are buying.

  A removable sealing insert that protects the product before use is embossed with the Nivea logo to provide additional branding. The six-part packs are injection-moulded in solid and translucent PP, with front and rear labels added during assembly.