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Roux launches hair color solutions in upgraded packaging

Roux, a hair color and hair care brand from Revlon Professional, has launched its Fanci-Full Instant Hair Color, Fanci-Full Instant Color Mousse and 'Tween Time Instant Root Concealer in new moisturizing formulas in natural shades and upgraded packaging for fast, easy, non-damaging temporary hair color.

Roux, the classic hair color brand known for its gentle, instant hair color solutions, makes it easy to refresh faded color, blend away grays, camouflage roots or change up your look with no damage. New, more moisturizing formulas provide a richer color payoff.

Beloved by Millennials who want a quick color change, blonde toning or beautiful shine and by Gen-Xers and Baby Boomers looking to blend grays, cover roots, banish brass or refresh their hair color, Roux Fanci-Full™ Instant Hair Color (MSRP $7.49) and Roux Fanci-Full™ Instant Color Mousse (MSRP $10.49) provide solutions to the most common hair color challenges. Apply them to towel-dried hair as easily as a styling lotion or mousse. Roux Fanci-Full works without ammonia or peroxide, so there's no commitment or damage. Color washes out in one to three shampoos, leaving behind beautiful tone, depth and shine.

Roux Fanci-Full Instant Hair Color is available in 13 natural-looking shades, including 19 Sweet Cream, 56 Bashful Blonde, 26 Golden Spell, 16 Hidden Honey, 18 Spun Sand, 23 Frivolous Fawn, 13 Chocolate Kiss, 21 Plush Brown, 12 Black Radiance, 41 True Steel, 42 Silver Lining, 52 White Minx and 49 Ultra White Minx.

Roux Fanci-Full Instant Color Mousse comes in 11 natural-looking shades, including 19 Sweet Cream, 56 Bashful Blonde, 26 Golden Spell, 16 Hidden Honey, 18 Spun Sand, 23 Frivolous Fawn, 32 Lucky Copper, 13 Chocolate Kiss, 21 Plush Brown, 12 Black Radiance and 52 White Minx.

Roux 'Tween Time® Instant Root Concealer (MSRP $7.49) conceals unwanted grays and roots between colorings. Use this moisturizing, non-flaking, non-damaging crayon like a lipstick to color away your grays with ease and precision for beautiful, natural-looking results. Five natural-looking shades include Light Brown/Blonde, Medium Brown, Dark Brown, Auburn and Black.