“The global packaging industry is bracing itself for the rapid adoption of RFID beginning this year.” That was the verdict of a Packaging Strategies/Cap Gemini Ernst & Young pulse survey of 275 participants attending the 17th annual Packaging Strategies Summit conference in the USA.
More than half of those surveyed believed that Wal-Mart’s 2005 supplier mandate will be a “catalyst” for the evolution of RFID adoption in the industry. Over 50 per cent of respondents also believed RFID is “a major business driver this year” or are initiating a programme and action plan in 2004.
“Our survey shows that brand owners, retailers, distribution chain partners, converters, and technology developers and systems suppliers all can see well beyond RFID’s temporary hurdles like lack of standards, high cost and low volumes,” says Packaging Strategies director David Luttenberger. “We believe RFID has real and significant growth potential that is prompting the commitment to develop and adopt RFID systems today that will be used to radically transform the entire distribution chain and retail environment tomorrow.”
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