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REXAM OPENS STATE-OF-THE-ART CUSTOMER FOCUSSED GRAPHICS AND DESIGN STUDIO

REXAM OPENS STATE-OF-THE-ART CUSTOMER FOCUSSED GRAPHICS AND DESIGN STUDIO

Press Release September 2014

Rexam Latest News

REXAM OPENS STATE-OF-THE-ART CUSTOMER FOCUSSED GRAPHICS AND DESIGN STUDIO

This September, Rexam, a leading global can maker, opens a new state-of-the-art Graphics and Design studio, providing a unique offering for customers with on the spot design expertise, platemaking and proofing.

The studio, situated at the heart of Rexam’s European central office in Luton, acts as a one-stop-shop showcasing Rexam’s graphic and design capabilities for customers. Complete with a suite for marketing teams to brainstorm designs, the studio has been developed with the customer front of mind.

Speaking about the new studio, Paul Winright, European Graphics and Design Manager says, "We recognise that visualising flat designs as three dimensional metal cans can be difficult. Now our customers can brainstorm a design and by the end of the day, see the artwork on a can there and then. Being able to work so closely with our customers through every step of the design process is an invaluable relationship building exercise."

The brand new platemaking and proofing equipment in the Graphics and Design studio accommodates printing on all Rexam’s European can sizes including the FUSION aluminium bottle (with the exception of one litre cans).

REXAM RETURNS TO BRAU

Rexam returns to Brau Beviale. Rexam will highlight its collaboration with customers and commitment to innovation and sustainable working. This is also the second year that Rexam is headline sponsor of the World Beverage Innovation Awards, the winners of which will be announced during Brau.

Rexam’s range of beverage cans and special finishes, the largest in the industry, together with its award winning FUSION bottles will be displayed. Rexam will showcase its latest innovation, the patent pending Editions technology that enables 8-24 variants of the same label to be produced simultaneously on a single pallet, together with the next generation of this technology Super Premium Editions which offers high definition printing of detailed images.

Highlighting Rexam’s dedication to sustainability, a unique infographic will be incorporated into the stand, showcasing cans as part of a thriving circular economy. The infographic highlights the three key stages within the circular economy – manufacturing, consumption and recycling – and brings to life the unique and infinite recycling potential of metal.

Commenting on Rexam’s return to Brau, Iain Percival, European Sector Director for Rexam, says: "The opportunity to meet face-to-face with our customers at events such as Brau is invaluable. It’s a great chance for us to showcase our wide range of beverage cans and value add finishes which offer stand-out on shelf, whilst also listening to our customers and understanding their future needs and challenges. We want to wish all our customers who have entered the BIA awards the best of luck and are proud to have collaborated with them."

REXAM SETS OUT NEXT STAGE OF ITS SUSTAINABILITY WITH NEW 2020 TARGETS

Rexam has updated its sustainability framework to further align its commitments to those of its customers and broader stakeholders. This follows a comprehensive materiality study carried out earlier this year which has resulted in 12 specific commitments and 15 measures. These will enable the business to continue to monitor and report on progress across its three critical areas of focus: products, operations and employees and community engagement. The framework’s stretching goals ensure that the business continuously improves and plays its part in addressing the big sustainability issues of today.

Consumer packaging is designed to prevent waste and to get products efficiently and safely into consumers’ hands. Beverage cans are already exemplars of the circular economy with recycling rates around 70% globally, and Rexam retains its commitment to further improve this figure. One of the new commitments is to reduce the overall carbon footprint of a beverage can by 25% by 2020, including the embedded carbon in the materials that Rexam converts into cans. Another relates specifically to water consumption which ensures that due focus is paid to reducing water consumption in the can manufacturing process.

These new additions further complement Rexam’s ongoing efforts to improve material efficiency and reduce energy consumption through process innovation and the consistent application of lean enterprise and six sigma methodologies.

Graham Chipchase, Rexam Chief Executive, says: "We achieved 16 out of the 20 sustainability targets that Rexam set itself back in 2010, and we have now have 15 new challenging targets for 2020 to build on those achievements. Our inclusion in the prestigious Dow Jones Sustainability Indices (DJSI Europe), where we are one of only four packaging companies listed, and becoming a constituent of one of the MSCI Global Sustainability Indices confirm that stakeholders recognise that we are continually challenging ourselves to be the most sustainable business we can be – a fundamental part in achieving Rexam’s goal to be the best beverage can company in the world."

For more information on Rexam please contact:
Stir PR
Ailish Besley +44 (0) 20 7749 2520 Ailish.b@stirpublicrelations.com