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Rexam helps drinks producer Chill out

Rexam has worked with Estonian beverage company A le Coq to create a range of eye-catching two-piece cans decorated in black matt varnish with a black end, seam and tab for the company’s new cocktail range, Chill.

The Chill cocktails – in three flavours – “Sex on the beach”, “Cuba Libre” and “Cosmopolitan” – were launched into Eastern Europe earlier this Summer and have reportedly proved a great success with the target audience of young adults. As well as supplying coloured can ends, Rexam has now made it possible for brands to print the ends with registered images for maximum shelf stand-out and promotions.

The matt varnish, and “many more” of Rexam’s print techniques, can be viewed at Rexam’s Innovation Show, recently been set up at the company’s Luton headquarters.

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The new varnished aluminium Chill cans have the distinctive, edgy look A le Coq was seeking