Reverse Innovation refreshes the look of the much loved Klassiker (Classics) line of ice creams.
Press Release – New Design 28 July 2014
Reverse Innovation refreshes the look of the much loved Klassiker (Classics) line of ice creams
The famous assortment of ice creams from Unilever surprises the German market with an up-dated graphic design by the agency Reverse Innovation.
The extensive restyling project involved both the out-of-home and in-home mass market segments. The new design reinforces the timeless nature of the products while also living the line a contemporary feel thanks to the new graphics system. The clear visual architecture unifys and harmonises the various elements of the range.
Consumers whose favourites include Domino, Capri and Cujamara will certainly not be disappointed!
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