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Rapak and Herti-M extend bag-in-box expertise East

A new joint venture company has been launched in Bulgaria to deliver “better service” and a wider range of bag-in-box packaging and filling systems in South Eastern Europe.

Rapak AD is reportedly the region’s first dedicated global supplier of bag-in-box technology and brings together the expertise of Herti-M, a Bulgarian packaging specialist for the wine and food industry, and the market knowledge and experience of Rapak, a worldwide supplier of bag-in-box liquid packaging systems. Its head office will be in Shoumen.

Rapak says the combination will enable it to reach a greater number of potential customers in different industries, and to offer improved flexibility, faster service due to short delivery times, closer contact and a “better response to customers’ needs”. The company can supply a comprehensive range of bag-in-box packaging, filling systems and other related services.

Rapak ceo Ivan Mihajilov says: “We are responding to increasing demand for bag-in-box packaging throughout this important trading area. “our new joint venture is now able to offer customers, large and small, a seamless service and customised products suitable for all their liquid packaging requirements.”

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