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Pure Flavor partners with IFCO to ensures smart packaging for fresh produce

Pure Flavor is using IFCO's Reusable Plastic Containers (RPCs) to ensures smart packaging for its fresh produce products.

After six years of collaboration, Pure Flavor’s use of IFCO RPCs has continued to grow rapidly to include packaging for a wide range of products, including tomatoes, peppers, cucumbers, and eggplants.

“IFCO is a valuable partner,” said Jason Veno, Packaging Operations Manager of Pure Flavor. “Not only do they provide us with ‘smart packaging’ that protects and cools our products extremely well, they maximize our operational efficiency by ensuring we have an adequate supply of RPCs year-round, even during peak growing seasons. That predictability means we can continue to serve our customers and their shoppers efficiently, effectively and on time,” said Veno.

IFCO now provides Pure Flavor with over one million RPCs annually. They are used to package fresh produce at locations in San Antonio, Texas, Romulus, Michigan, and Leamington, Ontario, and are then shipped to retailers throughout the U.S. and Canada.

“IFCO’s partnership with Pure Flavor is based on thoughtful collaboration and the shared goal of providing consumers with a constant supply of high quality, safe, nutritious and affordable produce each- and every- day,” said Daniel Walsh, President, IFCO North America. “Our RPCs are tailor-made for growers like Pure Flavor that want the best possible efficiency and sustainability for their packaging, and we are proud to work side-by-side with such a visionary company. We are also proud of our presence and expansion in the Canadian marketplace, as well as the supporting infrastructure we have established there to better serve our many Canadian customers.”

IFCO and Pure Flavor have developed a forecasting model that tracks the company’s produce orders and growing seasons and ensures on-time delivery of the right number and type of RPCs throughout the year. In addition, some RPCs are stored on-site, providing the Pure Flavor® operations group with greater flexibility to manage its product flow.

Ongoing collaboration between Pure Flavor and IFCO will continue to optimize supply chain operations, as well as reduce the companies’ environmental footprint in the months and years ahead.