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Printer recommends MeadWestvaco

L’Occitane was looking for a packaging paperboard to reflect the distinct objectives of two popular collections – Immortelle and Verbena Harvest – so it took counsel from its preferred printing partner, Cartonnages Bes.

The company suggested Crescendo, a premium, coated-one-side paperboard from MeadWestvaco for the Immortelle cartons and the unbleached, folding cartonboard Kraftpak, also from MeadWestvaco, for Verbena Harvest.

Crescendo provided the customer with a bold, vibrant look that reflected the dynamic yellow colour of the Immortelle flower, a central ingredient throughout the line, while Kraftpak provided a more natural, rustic look for Verbena Harvest.